Personal branding requires me to find a signature image, a unique voice, and a recognisable standard that my readers can grow to recognise. How am I going to do that? Simple. By being MYSELF.
Imagine how hard it would be to build a brand around your “fake” self. Which I believe is what most people do. I would have to act a certain way, appear a certain way, and say certain things, regardless of how I actually feel about it.
Samuel Rose and “samuelrose.blog” is a reflection of who I am. I know what I believe in. I know what I stand for! I know my strengths and my weaknesses. People connect with other people. If I don’t appear to be a real person, or if it just looks like i’m faking it, how likely is it that others will trust me and what I have to say? Even if they do buy into my ‘fake’ persona for one hot minute, the slightest bit of inconsistency could prove catastrophic for my brand.
As I begin to develop my personal brand, I can only hope the right opportunities will start coming my way. While people may ‘doubt’ me or find my online/social media presence ‘annoying’, people will begin to see that I know what i’m taking about, and they’ll invite me to be a part of their stories or news pieces. However, I must not forget how important it is for me to accomplish something for MYSELF. I’m not doing it just for the following, but for myself. I will continue to talk about fashion and the role it plays in my life. I will continue to talk about my passion for travel. I will continue to be open about my shortcomings and weaknesses, making me all the more human.
Building a personal brand is first and foremost developing an understanding of your true self, and then sharing that with the world. For me that is an endless journey.