Why I Want To Build A Unique Brand Around Myself As An Individual

Personal branding requires me to find a signature image, a unique voice, and a recognisable standard that my readers can grow to recognise. How am I going to do that? Simple. By being MYSELF.

Imagine how hard it would be to build a brand around your “fake” self. Which I believe is what most people do. I would have to act a certain way, appear a certain way, and say certain things, regardless of how I actually feel about it.

Samuel Rose and “samuelrose.blog” is a reflection of who I am. I know what I believe in. I know what I stand for! I know my strengths and my weaknesses. People connect with other people. If I don’t appear to be a real person, or if it just looks like i’m faking it, how likely is it that others will trust me and what I have to say? Even if they do buy into my ‘fake’ persona for one hot minute, the slightest bit of inconsistency could prove catastrophic for my brand.

As I begin to develop my personal brand, I can only hope the right opportunities will start coming my way. While people may ‘doubt’ me or find my online/social media presence ‘annoying’, people will begin to see that I know what i’m taking about, and they’ll invite me to be a part of their stories or news pieces. However, I must not forget how important it is for me to accomplish something for MYSELF. I’m not doing it just for the following, but for myself. I will continue to talk about fashion and the role it plays in my life. I will continue to talk about my passion for travel. I will continue to be open about my shortcomings and weaknesses, making me all the more human.

Building a personal brand is first and foremost developing an understanding of your true self, and then sharing that with the world. For me that is an endless journey.

Balmain Spring/Summer 2018 Menswear

There’s an interesting collision of cultures at play when it comes to Balmain’s spring-summer 2018 collection. Creative director Olivier tackles a western Americana theme but filters it through a French lens. The American flag dissolves into a sea of stripes and stars as the Balmain man embraces a season of predominantly black and white.

Graphic to say the least, this collection goes bold with Balmain’s signature embellishments. It features elongated tops and tees that come together with flamboyant jackets. Skinny jeans and ankle boots contribute to Balmain’s fashion-friendly uniform. There’s also a hint of fringe and a generous supply of studs which all reinforcing Olivier’s ‘Balmain Army’ appeal. 

Here’s a look book containing some of my favourite pieces from the collection!

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